At last,

A new wave of sponges
for the next generation
of homes.

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Inspired by the
Ordinary

In the world of ordinary things, few things are more commonplace than a sponge. But what if a sponge had a story? What if it could make a difference? What if something so ordinary could be inspiring?

From Small Sqwishes
to Big Dreams

In the U.S. alone, trillions of sponges are used and disposed of each year.

Unlike conventional polyurethane sponges, Sqwishful sponges are made of natural materials that don't contribute to plastic waste that ends up in oceans and never leaves landfills.